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Re-Imaging Brand Purpose

In this final episode, host Arthur Zaczkiewicz is joined by Jill Kramer, Chief Marketing and Communications Officer of Accenture to discuss re-invigorating and re-imaging brand purpose in a post- pandemic market.

Episode 12 of the WWD Voices podcast, hosted by Fairchild Fashion Media, titled "Re-Imaging Brand Purpose" was published on March 7, 2022 and runs 33 minutes.

March 7, 2022 ·33m · WWD Voices

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Summary

As consumer priorities have permanently shifted, retailers hit the reset button, which includes repositioning their brand. In this final episode, host Arthur Zaczkiewicz is joined by Jill Kramer, Chief Marketing and Communications Officer of Accenture to discuss re-invigorating and re-imaging brand purpose in a post- pandemic market. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode Description

As consumer priorities have permanently shifted, retailers hit the reset button, which includes repositioning their brand. In this final episode, host Arthur Zaczkiewicz is joined by Jill Kramer, Chief Marketing and Communications Officer of Accenture to discuss re-invigorating and re-imaging brand purpose in a post- pandemic market. Learn more about your ad choices. Visit megaphone.fm/adchoices

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