(Re)positioning Yourself: A Crash Course

The lovely and talented Alex Hillman of PhillyFreelance.com invited me to speak to their membership last week about repositioning your freelance business in response to COVID-19. Here's the event description:With all the belt-tightening going on, it’s never been more important to quickly and clearly communicate your value proposition to potential clients. Whether you need to pivot from an old positioning statement to a new one, or to firm up your soggy positioning statement in response to a crisis, this interactive session will help you clarify your value proposition so that anyone you meet can easily understand: What you do Who you help What you help them with Why you're the best person for the job Who is this talk for? This webinar is for freelancers, consultants, coaches, contractors, and anyone else who sells their services for living. ----The reaction from the audience was quite positive, especially regarding the Q&A segment at the end. Alex graciously allowed me to republish the audio of the talk as an episode of Ditching Hourly so other freelancers could potentially benefit from it. Alex has a long history of creating cool, useful, and innovative products and services, so if you're a freelancer or consultant you should really check out his stuff: IndyHall.orgStackingTheBricks.comPhillyFreelance.comIf you'd like to have me speak to your community or appear on your podcast, just shoot me an email at [email protected] and let me know what you have in mind. P.S. Here’s a link to the diagram that Alex mentioned in the intro: Make More For Less ----Do you have questions about how to improve your business? Things like:Value pricing your work instead of billing for your time?Positioning yourself as the go-to person in your space?Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal?Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.To book your one-on-one coaching call, go to: https://jonathanstark.com/callI hope to see you there!