(Re)positioning Yourself: A Crash Course

The lovely and talented Alex Hillman of PhillyFreelance.com invited me to speak to their membership last week about repositioning your freelance business in response to COVID-19. Here's the event description:With all the belt-tightening going on, it’s never been more important to quickly and clearly communicate your value proposition to potential clients. Whether you need to pivot from an old positioning statement to a new one, or to firm up your soggy positioning statement in response to a crisis, this interactive session will help you clarify your value proposition so that anyone you meet can easily understand: What you do Who you help What you help them with Why you're the best person for the job Who is this talk for? This webinar is for freelancers, consultants, coaches, contractors, and anyone else who sells their services for living. ----The reaction from the audience was quite positive, especially regarding the Q&A segment at the end. Alex graciously allowed me to republish the audio of the talk as an episode of Ditching Hourly so other freelancers could potentially benefit from it. Alex has a long history of creating cool, useful, and innovative products and services, so if you're a freelancer or consultant you should really check out his stuff: IndyHall.orgStackingTheBricks.comPhillyFreelance.comIf you'd like to have me speak to your community or appear on your podcast, just shoot me an email at [email protected] and let me know what you have in mind. P.S. Here’s a link to the diagram that Alex mentioned in the intro: Make More For Less ----Do you know you need to niche down, but keep hesitating because you're afraid of picking the wrong niche, cutting off good opportunities, or boxing yourself in?You DON'T need more convincing that vague positioning is a problem.You DO need a way to make positioning feel less risky so you can finally choose a direction, test it in the market, and adjust without blowing up your business.On Tuesday, September 8th, 2026, at noon Eastern Time, I'm running a live workshop called Positioning For Soloists Having A Hard Time Niching Down.That's what we'll tackle in this workshop.It's the second session of my Fall 2026 Soloist Growth Workshop series for expertise-based business owners just like you.Live attendance is limited to 20, so don't wait.Learn more at: https://jonathanstark.com/sgsEnroll in Positioning For Soloists now »Hope to see you live in Zoom on Tuesday.