RE-RUN: Fractional Leadership: Luxury or Necessity in Today's Digital Transformation?

As we continue our brief pause before the launch of Season 7, we're rewinding ever so slightly to bring you our most downloaded episode of all time! This episode, recorded in September of last year, explores the fascinating rise of fractional hiring in digital commerce with guest Adrian Wakefield, co-founder of Digital Wow Group, who has over 35 years of experience in technology and digital transformations.Adrian provides compelling insights into why businesses - especially in the mid-market - are increasingly turning to fractional C-level executives. Unlike traditional contracting, fractional leadership offers specialised expertise at critical junctures, making it a flexible and cost-effective solution. As Adrian puts it, "My definition of fractional is making yourself available at the point it's needed.”In this episode, we explore how organisations can adapt their structures to accommodate fractional leadership, addressing challenges around line management while maximising the value of functional expertise. Adrian also argues that fractional hiring represents a fundamental shift in how organisations access talent - a trend that will continue to reshape executive talent acquisition in digital commerce, even as economic conditions improve. Whether you're considering fractional leadership for your business or exploring it as a career path, this episode is a must-listen for valuable perspectives on this growing trend.Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership. Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/