Reach more people with Podcasts with Jonathan Rivera

What's Up, Creative Hustlers! Steven here. Today, from sunny San Diego, we're talking with Jonathan Rivera, the self-proclaimed King of Podcasting. Like Melissa and I, he works with his wife, travels extensively, and is into building a sustainable lifestyle for him and his family.   [00:00] This Episode is brought to you by Latin & Code, your interim CMOs. [00:15] What's up Creative Hustlers! [00:40] This interview episode is sponsored by SEMRush. Check it out and get your free 14 Day Free Trial! [01:05] Today we're talking to Jonathan Rivera (JR), the self-proclaimed King of Podcasting! [01:28] Why Jonathan Rivera is a Creative Hustler! [02:18] Being creative just doesn't mean you're an artist, musician… [02:50] More about Jonathan Rivera's story. [03:49] What is the Podcast Factory? [04:35] Just listening to these people helped JR, so what could it do for others? [05:07] If you can have a collection of people doing bigger things then you, it will raise you up too. [05:30] The quote about "you are the 5 people who spend time with the most" got JR in trouble! [06:07] You need to draw a line in the sand with your content. [07:20] JR is fascinated by the hate that people can give you when you hit a nerve. [09:06] It's not just JR spreading a message, but people are taking it and starting conversation. [09:28] What service The Podcast Factory provides, and how it works. [10:46] What JR's viral video has done for his business. [13:10] You need to have a line in the stand, and stand for something. [14:56] JR's strategies for attracting established entrepreneurs. [15:30] JR gives out big welcome packages, with gifts, and asks for referrals! [17:25] JR's vision for his company in the future. [18:17] JR is concerned with helping people so they can live like he lives. [19:40] JR adopts offline tactics in an online world. [19:50] What marketing channels JR hates! [20:40] JR loves email marketing, podcasting, and starting to leverage YouTube. [21:30] What a Cold Magnet is, and a story about JR's failure. [24:30] It's imperative to keep pushing your brand out there in the best light. You cannot stop. [25:50] Steven doesn't know how to drive stick, but just like with your brand, more gas! [26:27] JR has backed off of everything, and he is building on one channel at a time. [28:02] You have to do what works for you for marketing. [28:26] How JR makes it work to travel, work and live with his wife. [29:50] As JR's son was adopted, they could not do daycare because it would screw up the bonding process. [31:30] When his son was born, they couldn't do the long days, but they realized they didn't have to stay in one place. [32:00] It is possible to work remotely, travel, make money if you do the work. [33:44] Who's going to care more than your partner? [34:25] The biggest challenge with working with your spouse. [35:15] Wednesday is JR's quiet time and free day for him. [36:40] Men and women communicate and work in different ways. [37:12] JR did a Colby assessment. [38:06] JR would have a coffee with Donald Trump, because he's a master persuader. [40:26] That's a wrap, Creative Hustlers. [40:36] Where JR lives on the internet. [41:10] Don't forget to visit us at TheCreativeHustler.com, and leave us a review on iTunes. [41:20] Melissa's Moment of Hustle   Contact Jonathan Rivera: http://thepodcastfactory.com/ https://www.facebook.com/podcastfactory/ https://www.facebook.com/groups/authoritypodcasting/ https://www.youtube.com/channel/UCS4f9iGFspp3AG9KXQAjp_w