Reaching Black Audiences in Adtech

from Adtech Unfiltered · host Noor Naseer

While many players in the advertising industry have reprioritized diversity, equity, and inclusion in the past few years, underrepresentation of historically marginalized communities in programmatic media inventory is an ongoing problem. President of Advertising at Group Black, Kerel Cooper, is working to change that by building a publisher collective that aggregates programmatic inventory focused on reaching Black audiences. In this episode, Kerel discusses what advertisers and marketers can do to support the advancement of the Black media ecosystem.

Episode metadata supplied by the publisher feed · Published Mar 29, 2023

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This episode was published on March 29, 2023.

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