Reaching For More Reach episode artwork

EPISODE · Apr 17, 2026 · 31 MIN

Reaching For More Reach

from The Big Story

With RFPs in flux, diverse-owned media companies are finding ways to use their data to improve reach. Plus: Why we're in retail media's "potty-training" phase.

Episode metadata supplied by the publisher feed · Published Apr 17, 2026

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Reaching For More Reach

0:00 31:08

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Frequently Asked Questions

How long is this episode of The Big Story?

This episode is 31 minutes long.

When was this The Big Story episode published?

This episode was published on April 17, 2026.

What is this episode about?

With RFPs in flux, diverse-owned media companies are finding ways to use their data to improve reach. Plus: Why we're in retail media's "potty-training" phase.

Can I download this The Big Story episode?

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