Reaching More Readers: Being More Human and How AI Can Help, with Orna Ross

"Be more human," we are told, if we want to thrive as indie authors in the age of AI, continue to sell our books, and remain relevant to readers. But what does that mean in practical terms? In this session, based on ALLi's Reach More Readers guidebook, Orna Ross surveys how machine and human intelligences are becoming more integrated. She explores ways to strengthen and augment humanity in book marketing, offers tips on using AI assistance across three marketing models, and explains how to let go of what no longer serves your purpose as a writer and publisher while optimizing what does. Sponsor This podcast is proudly sponsored by Bookfunnel. Do you have reader magnets, ARCs, and direct digital sales? Want to join multi-author promotions? Thousands of authors trust BookFunnel for seamless delivery and real human support. Visit BookFunnel.com. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. Show Notes Reach More Readers book can be found on SelfPublishingStore.com About the Host Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's "100 top people in publishing". She also publishes poetry, fiction, and nonfiction and is greatly excited by the democratizing, empowering potential of author-publishing. For more information about Orna, visit her website.