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Reaching the informed B2B buyer, recap 4 - winning B2B examples episode artwork

EPISODE · Jan 12, 2025 · 10 MIN

Reaching the informed B2B buyer, recap 4 - winning B2B examples

from Busting the omnichannel - enterprise hacks and chats

In this shorter section of my informal, self-recorded reading of Reaching the B2B Informed Buyer, I take a break from the content strategy methods and debates to ask - who has put this into practice? I use a cross-section of examples, from diginomica and beyond - some more visionary, some more provocative, some more practical. I kept this section short to keep the examples easily consumed, before we move into the concluding chapters and AI content debates.

What this episode covers

In this shorter section of my informal, self-recorded reading of Reaching the B2B Informed Buyer, I take a break from the content strategy methods and debates to ask - who has put this into practice? I use a cross-section of examples, from diginomica and beyond - some more visionary, some more provocative, some more practical. I kept this section short to keep the examples easily consumed, before we move into the concluding chapters and AI content debates.

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Reaching the informed B2B buyer, recap 4 - winning B2B examples

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This episode is 10 minutes long.

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This episode was published on January 12, 2025.

What is this episode about?

In this shorter section of my informal, self-recorded reading of Reaching the B2B Informed Buyer, I take a break from the content strategy methods and debates to ask - who has put this into practice? I use a cross-section of examples, from...

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