Reaching the informed B2B buyer, recap 4 - winning B2B examples

from SAP and Enterprise Trends Podcasts from Jon Reed (@jonerp) of diginomica.com

In this shorter section of my informal, self-recorded reading of Reaching the B2B Informed Buyer, I take a break from the content strategy methods and debates to ask - who has put this into practice? I use a cross-section of examples, from diginomica and beyond - some more visionary, some more provocative, some more practical. I kept this section short to keep the examples easily consumed, before we move into the concluding chapters and AI content debates.

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This episode was published on January 12, 2025.

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