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Reaching the informed B2B buyer, recap 6 - what (bots) lie ahead? episode artwork

EPISODE · Jan 16, 2025 · 21 MIN

Reaching the informed B2B buyer, recap 6 - what (bots) lie ahead?

from Busting the omnichannel - enterprise hacks and chats

In the final section of my informal audiobook reading of Reaching the B2B Informed Buyer, we wrap up the strategies in the book - and the pitfalls to avoid. I also revisit the impact of AI on content generation and strategy; where it fits, where it doesn't. Where do we go from here? A combination of outstanding/expert content, savvy use of AI and personalization tools, but always in a context of making customers' lives better and earning trust piece by piece. Where trust is earned, opt-in data follows.

What this episode covers

In the final section of my informal audiobook reading of Reaching the B2B Informed Buyer, we wrap up the strategies in the book - and the pitfalls to avoid. I also revisit the impact of AI on content generation and strategy; where it fits, where it doesn't. Where do we go from here? A combination of outstanding/expert content, savvy use of AI and personalization tools, but always in a context of making customers' lives better and earning trust piece by piece. Where trust is earned, opt-in data follows.

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Reaching the informed B2B buyer, recap 6 - what (bots) lie ahead?

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This episode is 21 minutes long.

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This episode was published on January 16, 2025.

What is this episode about?

In the final section of my informal audiobook reading of Reaching the B2B Informed Buyer, we wrap up the strategies in the book - and the pitfalls to avoid. I also revisit the impact of AI on content generation and strategy; where it fits, where it...

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