Reaching the Next Generation of Football Fans on Roblox - ft. Ricardo Briceno & Alexander Mühl

from FOOTBALL BUSINESS Podcast by FBIN · host FOOTBALL BUSINESS INSIDE

We talk with Borussia Dortmund and Gamefam about how football clubs can use Roblox to reach younger fans. Ricardo Briceno and Alexander Mühl discuss FIFA Super Soccer, Dortmund’s activation reaching almost seven million players, the role of gaming in kit launches, and why clubs should approach Roblox as a fan engagement platform rather than a direct sales channel.

Episode metadata supplied by the publisher feed · Published Jul 24, 2026

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Reaching the Next Generation of Football Fans on Roblox - ft. Ricardo Briceno & Alexander Mühl

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This episode was published on July 24, 2026.

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