Reaching the Unmet Needs of Consumers in Foodservice

Following his presentation at Gulfood 2012, Michael Schaefer, global head of consumer foodservice research at Euromonitor International, discusses how consumer foodservice operators are expanding their consumer reach and offerings to meet the needs of consumers in mature and emerging markets. In mature markets, outlets are reaching out to expand their daypart service, meeting consumers’ needs at all times of the day. In emerging markets, outlets are looking to expand their offerings to be more affordable, thus increasing traffic to lower income consumers. Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.