READ: Culture Can Make or Break a Startup’s Global Ambitions

Are you a start-up founder who can code-switch in different societies? In this episode of READ, Michelle Martin speaks with Vinnie Lauria author of Mind the Gap, about the cultural blind spots that can derail international expansion. From investing in Carousell to Redmart, Vinnie has since 2011, has been bridging Asia internet & mobile companies. The founding partner of Golden Gate Ventures, talks to Michelle about his new book which argues business leaders need to understand and include "culture" as part of the playbook for global expansion. The book that has hit #2 on the Straits Times Bestseller list. Michelle Martin finds out why.  See omnystudio.com/listener for privacy information.