Read: Swimming Downstream – How to Stop Wasting Money on Broken Marketing

Is traditional marketing facing an uphill swim? How much money have you lost in marketing that doesn’t work? Join Michelle Martin as she dives into Swimming Downstream by Judd Labarthe, a strategist who’s guided brands like Volkswagen, Mastercard, Nestlé, and Leica. Discover why he believes marketing is “broken,” driven by myth, opinion, and herd mentality - and how businesses can stop wasting money on tactics that don’t drive growth. Explore the evidence-based principles of winning new customers, building brand fame, and measuring true success. Judd also shares why CEOs - not just CMOs - must be part of the marketing conversation, and how AI could help or hurt the industry’s future. Hosted by Michelle Martin.See omnystudio.com/listener for privacy information.