EPISODE · Mar 25, 2026 · 19 MIN
Read the Room: How FridaBaby Made Everyone Sick
from Brand Damage with Krystina Repucci · host Krystina Repucci
In this episode of Brand Damage, Krystina Repucci examines the backlash to Frida’s baby-product copy and the bigger lesson underneath it.A look at category blindness, cultural reclassification, and what happens when the audience stops laughing before the brand stops talking.
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Read the Room: How FridaBaby Made Everyone Sick
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