Reader Magnets Are Dead? Why Most Reader Magnets Fail episode artwork

EPISODE · Mar 11, 2026 · 47 MIN

Reader Magnets Are Dead? Why Most Reader Magnets Fail

from Novel Marketing · host Thomas Umstattd Jr.

Many authors say reader magnets don’t work anymore. But when done right, a good reader magnet can grow your email list from zero to thousands of subscribers before your first book even launches.In this episode, you’ll hear from author, podcaster, and producer of the Novel Marketing podcast, Laurie Christine, who built an email list of thousands using various reader magnet strategies, all while writing for Christian moms and middle-grade boys.You’ll discover:How many reader magnets you actually needThe surprising promotion strategy that yielded more than 500 solid subscribersHow to create reader magnets that attract buyers, not just freebie seekersA tool to help you discover which reader magnets may work for youYou’ll also learn how you can use reader magnets to refine your message, craft, and audience before publishing your first book.Listen in or read the blog version to learn techniques for building (or growing) an email list regardless of where you are in your writing journey.Support the show

Episode metadata supplied by the publisher feed · Published Mar 11, 2026

Many authors say reader magnets don’t work anymore. But when done right, a good reader magnet can grow your email list from zero to thousands of subscribers before your first book even launches. In this episode, you’ll hear from author, podcaster, and producer of the Novel Marketing podcast, Laurie Christine, who built an email list of thousands using various reader magnet strategies, all while writing for Christian moms and middle-grade boys. You’ll discover: How many reader magnets you actu...

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Reader Magnets Are Dead? Why Most Reader Magnets Fail

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This episode is 47 minutes long.

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This episode was published on March 11, 2026.

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Many authors say reader magnets don’t work anymore. But when done right, a good reader magnet can grow your email list from zero to thousands of subscribers before your first book even launches.In this episode, you’ll hear from author, podcaster,...

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