EPISODE · Jul 22, 2026 · 36 MIN
Reading People: Why Your Perspective is Costing You Deals | Alan Stevens
from Knack 4 Business · host Alan Stevens, Bernie Franzgrote
GROWTH PILLAR: Sales & Revenue WHO THIS IS FOR: SMB owners / Solopreneurs / Sales professionals / Leaders building teams WHAT THEY'LL GAIN: A practical system for reading people before the conversation goes sideways — using facial features, body language, and micro expressions to communicate in the way each person actually needs. Most deals don't fall apart because of price. They fall apart because you misread the person across from you. Alan Stevens is an internationally recognized profiling and communications specialist. The Guardian called him the world's leading authority on reading people. He has worked with Disney, Gillette, and Australian law enforcement. He is a bestselling author, media regular, and founder of the Campfire Project, the hashtag We Together, and the Business of Smiles. In this episode, Alan breaks down Rapid Trait Profiling — a system that combines facial feature analysis, micro expressions, body language, and para language to give you a live read on anyone, in real time. No questionnaire. No self-reporting. Just observation. What you'll learn: Why DISC and Myers-Briggs give you a snapshot — and why that snapshot changes every five months How facial features reveal personality before a word is spoken Why micro expressions appear in as little as one twenty-fifth of a second — and what they tell you How to match the way you speak to the way the other person needs to be spoken to Why the same pitch lands differently depending on who's in the room — and how to fix that in real time How Alan used profiling to help a child diagnosed as needing lifelong care go on to live independently and manage a team Alan also shares the story behind the Campfire Project — 700 hours of conversation across cultures, religions, and gender identities, with zero incidents of bigotry or disrespect. Now recognized as one of the most fully inclusive groups globally. Free resource: Alan offers a free 28-minute course at alanstevens.com.au — 14 short modules, no cost, a couple of cups of coffee worth of time. It gives you real traits to go out and test immediately. Connect with Alan Stevens: Website: alanstevens.com.au LinkedIn: linkedin.com/in/readingfaces Blog: alanstevens.com.au/blogs YouTube: youtube.com/user/FaceProfiler X: x.com/Face_Profiler Instagram: instagram.com/face_profiler Facebook: facebook.com/ReadingFaces Vimeo: vimeo.com/alanstevens Browse all episodes — PARTNERS ON THIS EPISODE — Canada Growth Network — A business community where SMBs and solopreneurs get real referral-based connections plus GoHighLevel CRM for $47/month CAD. Profit10™ — Take the free Profit Snapshot and find out exactly what's holding your business back across ten key drivers. Property Wizard Podcast — Fred Crouch makes real estate and wealth building practical — whether you're investing to grow your business or building personal wealth. Next Steps Email: [email protected] Join Canada Growth Network — $1 CAD first month, $47 CAD/month plus CRM stack Subscribe to the K4B blog Search K4B episodes Register as a K4B guest Visit Knack 4 Business Disclaimer: Everything you heard today is for educational purposes only. It's not professional advice. Before you act on anything — talk to a certified expert in your area. Your accountant. Your lawyer. Someone who knows your situation.We share perspectives. You make the decisions.Want more? Head over to blog.knack4business.com — packed with practical episodes on AI, marketing, leadership, and growth. No fluff. Just the good stuff. Subscribe while you're there.Until next time; keep building. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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Alan Stevens shows you how to read anyone in seconds, so your conversations land, trust builds faster, and you stop losing deals you should have won.
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Reading People: Why Your Perspective is Costing You Deals | Alan Stevens
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