EPISODE · Jun 8, 2026 · 4 MIN
Reading the Customer’s Pace
from Your Five Minute Fix: Small Episodes. Stronger Skills. Bigger Sales. · host Gene Hoffman
Here’s the insight most associates miss:Customers don’t just listen to what you say — they feel the pace you set.If you move faster than they’re ready for, they feel pushed. If you move slower than they need, they feel unheard.But when you match their pace — their speed, their rhythm, their urgency — something powerful happens: the customer feels understood before you’ve even made a recommendation.
What this episode covers
Here’s the insight most associates miss:Customers don’t just listen to what you say — they feel the pace you set.If you move faster than they’re ready for, they feel pushed. If you move slower than they need, they feel unheard.But when you match their pace — their speed, their rhythm, their urgency — something powerful happens: the customer feels understood before you’ve even made a recommendation.
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Reading the Customer’s Pace
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