Reading Through The Revenue Operations Manual

Revenue operations play a central role in business, but with so many pieces in motion, managing it all can feel overwhelming before we ever think about optimizing.

Luckily, Sean Lane and Laura Adint have created a clear blueprint to help RevOps professionals navigate it all.

As co-authors of The Revenue Operations Manual, Sean and Laura outline their four-pillar approach to building and scaling a RevOps team. While the specifics may vary by company, they highlight the key qualities that define a great RevOps professional, helping them become strategic partners within the business. They also share valuable insights on fostering collaboration across sales, marketing, and product teams.

The Revenue Operations Manual - https://www.revenueoperationsmanual.com/

Anyone interested in pre-ordering The Revenue Operations Manual can visit https://www.koganpage.com/marketing-communications/the-revenue-operations-manual-9781398616769 and use the code REVOPS20 for 20% off.

In this episode, you’ll learn:

• Best practices for aligning RevOps with marketing, sales, and customer success
• When to bring in a RevOps team for maximum business impact
• Key traits and skills to look for when hiring RevOps professionals

Jump into the conversation:

(00:00) Introducing Sean Lane and Laura Adint

(02:44) The Revenue Operations Manual

(05:39) RevOps as a strategic partner

(10:10) The Revenue Operations blueprint and mindset

(14:04) Designing the customer journey

(19:09) Building strong cross-functional partnerships

(22:51) Hiring the right people and building a RevOps team

(27:06) How RevOps teams can drive strategic initiatives and long-term success