EPISODE · Jul 14, 2025 · 22 MIN
Ready for Anything: Crisis Communications with Megan Paquin
from Small Business Matters · host Small Business Matters
What happens when a crisis hits your business? Would you be ready—or reactive? In this thought-provoking episode, Tim Fulton sits down with Megan Paquin, founder and CEO of Paquin Public Relations, to explore the high-stakes world of crisis communications. With experience advising Fortune 100 brands, global institutions, and even litigation before the U.S. Supreme Court, Megan knows exactly how reputations are built—and how they can unravel in an instant. She shares candid insights on: • What crisis communications really is (and what it’s not) • Why reputational equity is your best defense • The underrated power of asking for help as a business owner • How adopting an abundance mindset can reframe uncertainty and drive growth A seasoned strategist, accredited PR counselor, and entrepreneur, Megan also reflects on launching her own agency—and what she would’ve done differently if she could go back—she would have started sooner. Whether you're navigating a challenge now or want to prepare for what’s ahead, this episode is packed with wisdom, strategy, and encouragement for small business leaders ready to grow with confidence. Episode Highlights: • What Matters to Small Business [0:2:40] • Becoming an Entrepreneur [0:03:38] • What is a Crisis? [0:06:50] • An Interesting Case [0:09:02] • Preventing a Crisis [0:10:26] • Fueling Growth [0:11:31] • Role of the CEO [0:12:53] • Advice for New Entrepreneurs [0:13:30] • Learning from Mistakes [0:14:20] • Dealing with Uncertainty [0:15:55] • Rapid Fire [0:17:20] • Takeaways [0:20:11] • Contact Information [0:21:17] • SBM News [0:21:25]
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Ready for Anything: Crisis Communications with Megan Paquin
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