EPISODE · Aug 12, 2026 · 32 MIN
Ready for the September Rush?
from Fitness Business Insights with Matt Robinson · host Matt Robinson
A client asked me recently what the ones hitting six, seven and eight grand a month are doing that he isn't.The answer was short. They're unreasonably consistent.That's really what this episode is about. September is the second busiest month in fitness and it's worth preparing for, but the preparation isn't a September thing. It's the same handful of simple actions done for longer than most people are willing to do them.I go through what to do with the people you've already got first, because that's where the money is and almost nobody starts there. Then everyone else.In this episode:What the latest data says about the busiest months, and why the year is steadier than it used to beWhy a September enquiry is often a better client than a January one, even though January brings more of themThe three things to do with your current clients, ex clients and leads before September arrives, none of which involve speaking to a strangerWhy I don't want you giving as much attention to people who don't know you yet as you probably think you shouldHow to speak to the September mindset, which is not the New Year, New Me mindsetWhat unreasonably consistent actually looks like in practice, and why it's the same thing you already tell your clientsDo a decent job of the first section and you could pick up three to eight clients in September. That's a couple of hundred a month recurring, or a couple of grand.Book a Business Breakthrough Call: https://mattrobinsoncoaching.com/speak-with-matt
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A client asked me recently what the ones hitting six, seven and eight grand a month are doing that he isn't. The answer was short. They're unreasonably consistent. That's really what this episode is about. September is the second busiest month in fitness and it's worth preparing for, but the preparation isn't a September thing. It's the same handful of simple actions done for longer than most people are willing to do them. I go through what to do with the people you've already got first, beca...
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Ready for the September Rush?
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