Ready meals: How Current Trends will Reshape the Market in the Future

In this episode, Euromonitor International’s Nutrition Research Analyst Ekaterina Tretyakova discusses the main trends in the ready meals market. Consumers tend to cook less often but still perceive eating together as an important social occasion, which is driving demand for ready meals. Increased spending on ready meals and their delivery is accelerating the development of new business models, and close collaboration between retailers and foodservice operators. Within this burgeoning category there are clearly emerging trends - health and wellness, sustainability, and the impact of technology – which are also explored in this podcast.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.