Ready, Set, Activate – Driving Value from Customer Data

from The Future of Commerce Podcast · host The Future of Commerce

Want more insights into effective data activation strategies? Check out this new research report from 451 Research, part of Global Market Intelligence. Download the report for free!Presented by www.the-future-of-commerce.com, where you can stay ahead of customer experience trends with daily updates that are informational, educational, and entertaining

What this episode covers

Thanks to the ongoing explosion of available customer data, it’s harder than ever to activate the right data to the right systems and deliver truly hyper-personalized engagements. Our two customer experience experts from SAP – Rosa Hu and Esteban Kolsky – explore how your business can best address this explosion to build enduring and valuable customer relationships with technology solutions like CRMs, DMPs, and CDPs.

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Ready, Set, Activate – Driving Value from Customer Data

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This episode is 27 minutes long.

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This episode was published on October 29, 2020.

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