Real, Battle-Tested Marketing Playbook [TBS 49, Sponsored by WorldFirst]

Funnels are dead.“Best practices” might be costing you money.And the strategy that built an 8-figure brand started with just $500.In this episode, we go deep with battle-tested operators who’ve actually built, scaled, and exited, not just theorised on slides.Here’s what you’ll hear (without giving away all the secrets):Why your marketing “funnel” might be completely wrong, and what to think about insteadThe $500 experiment that turned into an 8-figure exit (and the early mistake that nearly derailed it)How to stop doing “a bit of everything” and find the ONE channel that actually grows your businessThe hidden profit most SMEs ignore after a customer buysWhat AI can really do for your marketing right now… and where humans still winMarketplace vs your own website: are you stealing from yourself or unlocking new buyers?The tiny post-purchase detail that quietly turns customers into your best salespeopleMeet the GuestsJake Tan, Founder of Ergotune (Marvable), who scaled a consumer brand from scratch and exited with an 8-figure dealMarcus Ho, Managing Director of Brew Interactive, a performance marketing agency founder with 17 years and 500+ clients under his belt, is obsessed with results, not awardsCaleb Khoo, AI startup CEO **(Saleshero.io),**helping businesses turn customers into communities (and communities into revenue)If you’re an SME owner, marketer, or founder tired of vague marketing advice, this episode delivers real-world lessons, honest mistakes, and strategies that actually move revenue.Hit play. Your next growth idea might be hiding in this conversation.Enjoy 5 FREE business payments at 50% FX off with WorldFirst:Your all-in-one business account for international business payments. Same-day payments in USD, MYR, RMB at 3X cheaper rates.Act now to claim exclusive rewards:New users receive a USD100 sign-up bonus with sign-up link below.Dive into effortless global transactions today:🔗 New Users enjoy 1st 5 payments FREE at 50% FX rate. Sign-up with Singpass:https://portal.worldfirst.com/register?gad_source=1&region=SG&step=1&utm_campaign=2602_sea_sg_semi&utm_medium=fieldmkt&utm_source=online🔗 Learn more:https://www.worldfirst.com/sg/campaign/new-user-vouchers-2026/?utm_medium=fieldmkt&utm_source=offline&utm_campaign=2602_sea_sg_tfclohei---🎧 The Financial Coconut: Your weekly source for empowering financial knowledge and unlocking possibilities. We explore personal finance, investing, and entrepreneurship to help you build a richer life. Join us as we explore personal finance, investing and more.Get ready to take control of your financial future and live your best life, financially wise: https://linkin.bio/thefinancialcoconut📍 LISTEN & SUBSCRIBESpotifyApple PodcastYouTube🔗 CONNECT WITH USGet daily tips, insights, and community:InstagramTikTokTelegramWhatsappNewsletter📺 MORE FROM OUR NETWORKDiscover our other shows and deep dives on YouTube⚠️ Disclaimer:The content discussed in this episode is intended for educational purposes only and should not be considered as financial advice. The information provided is based on our understanding at the time of recording and may not reflect the current regulations or market conditions. The opinions expressed by guests are their own and do not necessarily represent those of The Financial Coconut. Please do your due diligence before making any investment or financial decisions.Learn about our eventsHelp us get to know you better: http://bit.ly/thefinancialcoconut-survey Hosted on Acast. See acast.com/privacy for more information.