"Real change happens when we roll up our sleeves and get dirty", Tati Lindenberg, Unilever Home Care Products episode artwork

EPISODE · Nov 20, 2020 · 1H 4M

"Real change happens when we roll up our sleeves and get dirty", Tati Lindenberg, Unilever Home Care Products

from OnBD with ALF

Ogilvy's Rory Sutherland rolls up his sleeves and gets down and dirty with Tati Lindenberg, Vice-President of Marketing for Home Care at Unilever. Tati reveals the thinking behind Persil's shift in emphasis to a more ecological advertising message and Unilever's green agenda as a whole. The pair discuss the sophistication and nuances of the global home care market. Rory reveals his penchant for a top loader whilst Tati rejoices in her front loader now that she's moved from Brazil to the UK. Hosted on Acast. See acast.com/privacy for more information.

Ogilvy's Rory Sutherland rolls up his sleeves and gets down and dirty with Tati Lindenberg, Vice-President of Marketing for Home Care at Unilever. Tati reveals the thinking behind Persil's shift in emphasis to a more ecological advertising message and Unilever's green agenda as a whole. The pair discuss the sophistication and nuances of the global home care market. Rory reveals his penchant for a top loader whilst Tati rejoices in her front loader now that she's moved from Brazil to the UK. Hosted on Acast. See acast.com/privacy for more information.

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"Real change happens when we roll up our sleeves and get dirty", Tati Lindenberg, Unilever Home Care Products

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This episode was published on November 20, 2020.

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Ogilvy's Rory Sutherland rolls up his sleeves and gets down and dirty with Tati Lindenberg, Vice-President of Marketing for Home Care at Unilever. Tati reveals the thinking behind Persil's shift in emphasis to a more ecological advertising message...

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