Real competitive advantage in customer experience comes from understanding customers and what drives them away - Interview with David Avrin

Real competitive advantage in customer experience comes from understanding customers and what drives them away - Interview with David Avrin, a keynote speaker, an author, a consultant and also CEO of Visibility International. David joins me today to talk about his new book: Why Customers Leave (and How to Win Them Back), what it’s about, what we can learn from it and what we should be doing differently to improve customer service and experience.