Real Estate Agents Can't Agree on This — and It's Costing Them Thousands

Most real estate marketing is about getting more leads. But if you asked 10 agents to define what a lead actually is, you'd get 10 different answers.That's a problem.In this episode, I challenge the two most common definitions agents use — and why both of them are costing you money. Then I share the definition I've used for over a decade that changed how I think about marketing, follow-up, and building a business that doesn't require a constant ad budget to survive.If you've ever felt like your lead gen isn't working, this might be why.