Real Estate Agents: Stop Avoiding Tough Conversations (Here's What to Say)

Most agents know they should have tough conversations. Few of them actually do. In this episode, Kristi sits down with Steve LaCrosse, co-team leader of the Ladd Group — one of the top producing teams in central Oregon — to get specific about what those conversations actually sound like and how to have them without damaging the relationship.Steve spent nearly 15 years as a futures trader before making the jump to real estate in 2015, and that background shows up in everything from how he builds monthly market reports to how he frames a price reduction conversation. His team closed 167 sales last year with an average price point of $1.2M, and the way they operate is worth studying.In this episode you'll hear Steve break down his exact framework for price reduction conversations, how to deliver news clients don't want to hear, how to set expectations with buyers so they stay anchored to their real motivation, how the Ladd Group uses Thursday team meetings to make tough scripts feel natural, what top teams give you that you can't replicate on your own, and his one non-negotiable piece of advice for any agent who's behind on their numbers right now.The phrase that stuck with us from this conversation: clear is kind. You'll know exactly what he means by the end.Connect with Steve LaCrosse at bendpropertysource.com or find him on Instagram and Facebook at @bendpropertysourceIf this episode gave you an idea you can implement in your business, don’t just listen — take it and run.🎤 Book me to speak at your event/team meeting: kristijencks.com📩 Subscribe to the newsletter for more strategies:https://kristijencks.myflodesk.com/subscribe🎥 More content on YouTube:https://www.youtube.com/@coachkristijencks📱 Follow along on Instagram:@kristijencks🎙️ About the PodcastTake It and Run is the podcast for ambitious professionals—especially real estate agents—who want practical strategies they can implement immediately. Each episode delivers mindset shifts, frameworks, and real-world insights to help you move from thinking about it… to doing it.