Real Estate Marketing and Branding with Kurt Uhlir | EP111

Kurt Uhlir is a globally recognised marketer, operator and speaker. He has built and run businesses from startups to over 500 million in annual revenue, assembled teams across 6 continents, has been part of a small team leading an IPO ($880M), and participated in dozens of acquisitions. Kurt serves as Chief Marketing Officer for Showcase IDX, which has helped real estate agents and brokers bring more than 3 million visitors to their websites in the past year.    In this episode we talked about: Kurt’s Bio & Background Differences between Residential and Commercial Sites Implementing Marketing Strategy Approaches Lead Magnets Building Digital Strategies Common Mistakes in Marketing Strategy Building a Team Upwork 2022-2023 Marketing and Business Development Trends   Importance of Consistency View on Mentorship Resources and Lessons Learned   Useful links: Book “Deep Work: Rules for Focused Success in a Distracted World” by Cal Newport https://www.linkedin.com/in/kurtuhlir/ https://kurtuhlir.com/ instagram Transcription: Jesse (0s): Welcome to the working capital real estate podcast. My name is Jesper galley. And on this show, we discuss all things real estate with investors and experts in a variety of industries that impact real estate. Whether you're looking at your first investment or raising your first fund, join me and let's build that portfolio one square foot at a time.   Jesse (23s): Ladies and gentlemen, my name's Jennifer galleon, and you're listening to working capital the real estate podcast. Our guest today is Curt EULAR. Kurt is a globally recognized marketer operator and speaker he's built and run businesses from startup to over 500 million in annual revenue, assembled teams across six continents. I've been part of the small team leading an IPO 880 million and participate in dozens of acquisitions. We're talking today about real estate coaching marketing, and just generally topics regarding real estate as we normally do on the podcast.   Kurt, how's it going?   Kurt (56s): That's great. Thanks for having me.   Jesse (58s): Thank you for coming on. I appreciate you taking the time out of your, out of your day for our guests. What we typically like to do is a little bit of a background rather than me. Just kind of reading things out. Maybe you could give a little bit of a background on how you got into this world of real estate.   Kurt (1m 15s): Yeah, I, I've always been a kind of entrepreneur, an operator, you know, at, at heart a little bit came from family, but I mean, like I started two legal entities when I was 14. One of those is still running today. Now it's only an eight figure a year business, but oh, sorry. It is a seven year figure a year business. It was an eight figur