Real Estate’s Power Shift

Real estate’s biggest debates this week? Off-MLS marketing isn’t new—it’s just been rebranded and scaled, with Compass defending its model while handling millions of listings outside the traditional system. Agents are ditching vanity metrics for authentic, even “cringe-worthy” content to truly connect with buyers. Meanwhile, industry leaders argue the real fight isn’t about data control—it’s something deeper. And with MLSs racing against tech giants like Zillow and Compass, time is running out to reclaim control before the playing field shifts forever. Support the show:Get a discount at https://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/7fb32cd5127cd0e9