Real Grass, Real Growth: Building a Pet Brand Empire

Send us Fan MailEver wondered what goes on behind the scenes at a fast-growing pet company? COO Jason Jones pulls back the curtain on Fresh Patch's journey from scrappy startup to emerging pet industry leader – all while his hyperactive dog Archie creates podcast chaos that perfectly demonstrates why busy pet parents need indoor grass potty solutions.Jason reveals that after nearly four years with the company, he's witnessed remarkable transformation as Fresh Patch has evolved from a skeleton crew with blurred job boundaries to a structured organization with dedicated departments. When asked about using the product himself, Jason explains how Fresh Patch has been a lifesaver with his rambunctious dog Archie (who proceeds to destroy a tennis ball, knock over equipment, and generally wreak adorable havoc throughout the recording). Far from being for "lazy" pet parents, Fresh Patch proves essential for active dogs whose energy levels demand frequent bathroom breaks beyond regular walking schedules.Looking toward the future, Jason shares ambitious expansion plans including broader brick-and-mortar retail presence, international shipping beyond the current lower 48 states, and development of complementary products that will strengthen Fresh Patch's position as the leader in the pet potty space. The episode takes heartwarming turns as Jason recounts his most memorable Archie story – a beach escape where his missing pup was eventually found happily playing volleyball with strangers – and his favorite Fresh Patch memory involving the all-hands-on-deck opening of their Georgia facility (which inspired his secret Fresh Patch logo tattoo!).Want to see what Fresh Patch has planned for 2025? Follow us on social media, subscribe to our podcast, and visit freshpatch.com to sign up for updates about our new products and expansion. Your floors (and your hyperactive dog) will thank you!Thanks for listening to the Fresh Patch podcast brought to you by Fresh Patch. We hope you enjoyed the show. Give us a like or a follow, or shop all of our real grass supplies at freshpatch.com. Instagram, TikTok, Facebook, Youtube, Reddit