EPISODE · Dec 27, 2025 · 1H 12M
REAL IS RARE EP 5 - Darren Housholder and Eric Bugenhagen with Psycho Pharma
from REAL IS RARE · host Simpson Labs
This episode comes in swinging! Darren and Eric from Psycho Pharma sit down for a raw, no-filter conversation about building a fan-favorite supplement brand the hard way — loud ideas, heavy testing, and formulas that hit like a riff to the face. From the birth of Edge of Insanity to dialing in high-octane stim blends, product fails, comebacks, loyal die-hard fans, and a brand culture carved straight out of the gym and the mosh pit — this one is all attitude and authenticity. The crew goes deep on manufacturing quality, partnerships, global expansion, GNC momentum, and what it really takes to build something people feel in their chest, not just on a label. Massive shoutout to Darren and Eric for rolling through with the Psycho fam, hanging with the crew, and stepping in the lab where their products are built. KEEP ROCKIN!
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This episode comes in swinging! Darren and Eric from Psycho Pharma sit down for a raw, no-filter conversation about building a fan-favorite supplement brand the hard way — loud ideas, heavy testing, and formulas that hit like a riff to the face. From the birth of Edge of Insanity to dialing in high-octane stim blends, product fails, comebacks, loyal die-hard fans, and a brand culture carved straight out of the gym and the mosh pit — this one is all attitude and authenticity. The crew goes dee...
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REAL IS RARE EP 5 - Darren Housholder and Eric Bugenhagen with Psycho Pharma
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