REAL IS RARE EP 6 - Richard Wang and Ken Montes with NuLiv Science

Richard and Ken Montes from NuLiv Science join the show to peel back the curtain on the real business of supplements — from the show floor at LA Fit Expo to the factory floor and all the chaos in between. The crew breaks down how brands actually break through, why transparency in manufacturing is becoming a competitive weapon, and how the old “secret sauce” era is dying fast. This episode gets into everything from rising protein and creatine prices, tariffs wrecking supply chains, and why brands are being forced to rethink formulations, to how patented ingredients, research, and long-term partnerships separate innovators from imitators.Thank you Richard and Ken for coming through to the pop-up podcast at the Ritz! Always a pleasure chatting with you guys. Keep crushing it out there!