REAL IS RARE EP 8 - Doug Miller and Dave Rynecki with Core Nutritionals + more

REAL IS RARE is back with another BANGER! On this episode, the team sits down with Doug Miller and Dave Rynecki, the powerhouse minds behind the brands Core Nutritionals, Unmatched, Merica Labz + more, for an inside look at what it really takes to build, scale, and evolve multiple successful companies in the supplement industry.From early retail roots to managing a portfolio of brands, this conversation dives deep into the realities of entrepreneurship - navigating rapid growth, making tough decisions, and learning when to double down or pivot. The group breaks down everything from product innovation and licensing deals (including major collaborations like Transformers) to the challenges of inventory, distribution, and staying ahead in a competitive market.More than just business, this episode highlights the importance of team, vision, and authenticity - why having the right people matters, how staying true to your standards builds loyal customers, and what it means to create products you actually believe in.If you’re an entrepreneur, brand builder, or someone looking to understand what it takes to succeed in the supplement space, this episode offers a raw, unfiltered look behind the scenes of an industry that never slows down.Massive thanks to Doug and Dave for making the trip across country and stopping by the LAB! Needless to say we're all excited for what's next...just a tiddy bit!