Real life lessons on how to build a social business - Interview with Bian Salins

Today’s interview is with Bian Salins, Head of Social at Now TV, BSkyB. I was introduced to Bian by Martin Hill-Wilson who suggested I should talk to Bian as she was one of the few people that really 'gets' what it is to be a 'social business'. More importantly, he said, she doesn't just talk about it….she makes it happen for big organisations. Therefore, I was very excited when Bian agreed to spend some time sharing her experience and a few insights around social business and what it takes to make the transformation into a more social business. This interview follows on from my recent interview: The Tools To Deliver Amazing Customer Service Every Time – Interview With Shep Hyken – and is number eighty three in the series of interviews with authors and business leaders that are doing great things and helping businesses innovate, become more social and deliver better service.