Real P&L Breakdown: The Hidden Costs Destroying Profits

RICHPANELCut your support costs by 30% and reduce tickets by 30%—guaranteed—with Richpanel's AI-first Customer Service Platform that will reduce costs, improve agent productivity & delight customers at http://www.richpanel.com/partners/ajf?utm_source=spotify.FERMAT Create funnels the same way you create ads with FERMAT by visiting ⁠⁠https://fermatcommerce.com/af//In this episode, we does something rare — I get to break down the real P&L of a $5 million DTC brand and show exactly how to think about cost of delivery, fixed overhead, and ad spend efficiency.You’ll learn:Why a brand with great product margins can still lose moneyHow in-house manufacturing + fulfillment can kill your profitabilityWhen to cut salaries, outsource ops, and lean into paid acquisitionThe framework I use to analyze any eCommerce P&LIf you run a 7–9 figure eCommerce business and want practical, honest insight into what’s really driving (or killing) profitability, this episode is a must-watch.CHAPTER TITLES:1:28 - Intro To A P&L5:00 - Descriptions of a P&L10:17 - Analyzing Sales17:31 - Digital Ad Spend49:53 - Customer Cohort Analysis// SUBSCRIBE TO MY CHANNEL FOR 2X/WEEKLY UPLOADS!//ADMISSIONGet the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://www.youradmission.co/andrew-faris-podcast//FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris Email: [email protected] with Andrew: https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠