Real Personal Branding with Lauren V Davis

In this week's episode of The Best Guest we welcome Lauren V Davis to the podcast.We talk about:Building a Real Personal BrandLeveraging Social Media for ConnectionThe Power of Community and NetworkingAbout Lauren V. DavisLauren V. Davis is the CEO of Lauren Davis Creative, a hands-on personal branding consultancy that helps superstar entrepreneurs, authors, speakers, and passion-driven individuals tell their stories on their own terms, develop personal brands that form real relationships, and increase their visibility + revenue.The skills Lauren acquired while building a successful brick-and-mortar record store for 15+ years taught her how to see through manipulative “one-hit-wonder” marketing tactics and instead grow a personal brand that drives meaningful relationships and profits. Today, she offers that same entrepreneurial support (and of course, great music recommendations) to experts worldwide.Lauren is a featured marketing expert in Reader’s Digest, Huffington Post, and on global top-rated podcasts. She also hosts The Real Personal Branding Podcast, a bi-weekly podcast where she uncovers the secrets of personal brand building from some of the top thought-leaders, speakers, authors, and coaches in the world.When she’s not working, find her touring the country in her van with her partner, searching for a great cup of coffee or glass of red wine.Key TakeawaysPersonal branding is about community building, storytelling, and fostering engagement.Promoting your speaking engagements before events shows excitement and approachability.Setting aside time before and after events to engage with your audience can boost your connection and impact.Following up on social media with a thank-you post after your presentation reinforces the relationship with new followers.Even introverts can set boundaries while effectively engaging with an audience after speaking.Regularly audit your brand by Googling yourself and ensuring your content reflects your current work.Your content should be authentic and go beyond just providing value—allow people to connect with you personally.It’s essential to have a simple, efficient system for proposals, contracts, and payments.Don’t forget to ask for testimonials and reviews; they play a vital role in building trust and credibility.QuotePromoting or sharing the event before you come shows your approachability and gets the audience excited about engaging with you. It’s about building relationships that last beyond your talk.Connect with Lauren V. DavisInstagram: https://www.instagram.com/ldaviscreative/LinkedIn: https://www.linkedin.com/in/ldaviscreative/LinkTree: https://linktr.ee/ldaviscreativePodcast: https://linktr.ee/realpersonalbrandingpodcastGrow Your Public Speaking Business WorkbookGifts Download Lauren's 100+ Social Media & Content Prompts for Professional SpeakersDownload 100 prompts for social media Connect with Victoria BennionLearn more about us: https://thebestpodcastguest.co.uk/Download our checklist: How to be an Excellent Podcast Guest https://thebestpodcastguest.co.uk/checklist/Follow us on Instagram: https://www.instagram.com/thebestpodcastguestJoin the Best Podcast Guest Facebook Group https://www.facebook.com/groups/thebestpodcastguestSubscribe to our YouTube channel https://www.youtube.com/@victoriabennionConnect with Victoria on LinkedIn https://www.linkedin.com/in/victoriabennion/