Real Personal Branding with Lauren V Davis

Episode 119 of the The Best Guest podcast, hosted by Victoria Bennion, titled "Real Personal Branding with Lauren V Davis" was published on October 22, 2024 and runs 31 minutes.

October 22, 2024 ·31m · The Best Guest

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Episode Description

In this week's episode of The Best Guest we welcome Lauren V Davis to the podcast.

We talk about:

Building a Real Personal Brand
Leveraging Social Media for Connection
The Power of Community and Networking

About Lauren V. Davis

Lauren V. Davis is the CEO of Lauren Davis Creative, a hands-on personal branding consultancy that helps superstar entrepreneurs, authors, speakers, and passion-driven individuals tell their stories on their own terms, develop personal brands that form real relationships, and increase their visibility + revenue.

The skills Lauren acquired while building a successful brick-and-mortar record store for 15+ years taught her how to see through manipulative “one-hit-wonder” marketing tactics and instead grow a personal brand that drives meaningful relationships and profits. Today, she offers that same entrepreneurial support (and of course, great music recommendations) to experts worldwide.

Lauren is a featured marketing expert in Reader’s Digest, Huffington Post, and on global top-rated podcasts. She also hosts The Real Personal Branding Podcast, a bi-weekly podcast where she uncovers the secrets of personal brand building from some of the top thought-leaders, speakers, authors, and coaches in the world.

When she’s not working, find her touring the country in her van with her partner, searching for a great cup of coffee or glass of red wine.

Key Takeaways

Personal branding is about community building, storytelling, and fostering engagement.
Promoting your speaking engagements before events shows excitement and approachability.
Setting aside time before and after events to engage with your audience can boost your connection and impact.
Following up on social media with a thank-you post after your presentation reinforces the relationship with new followers.
Even introverts can set boundaries while effectively engaging with an audience after speaking.
Regularly audit your brand by Googling yourself and ensuring your content reflects your current work.
Your content should be authentic and go beyond just providing value—allow people to connect with you personally.
It’s essential to have a simple, efficient system for proposals, contracts, and payments.
Don’t forget to ask for testimonials and reviews; they play a vital role in building trust and credibility.

Quote

Promoting or sharing the event before you come shows your approachability and gets the audience excited about engaging with you. It’s about building relationships that last beyond your talk.