Reality Culture - Permeating Consumer Habits

Reality culture - including reality TV - is influencing consumer habits worldwide. Daphne Kasriel, countries and consumers editor at Euromonitor, explains that reality culture is an update on the classic rags-to-riches tale. In terms of popularity, some surveys show that the population ranks celebrities slightly higher than political figures. With reality TV at the top of ratings, advertisers are increasingly putting not-so-subtle messages into these programs, and consumers are emulating what they watch.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.