#RealRealtors 017 | Kerri Naslund-Monday and Bill Davis

On this episode we get into how to adapt your real estate career for the changing times. My guests today are Kerri Naslund-Monday, with Keller Williams, and Bill Davis, with Hinds Realty Group. Both started their real estate careers at the bottom of the Great Recession. They adapted to a tough business by becoming different. We discussing challenges they faced, marketing on social media and creating an online auction base to sell listings. Be prepared for lots of very useful advice. Kerri: 510-409-4966    theeastbayagent.com Bill: 510-685-9178      hindsforhomes.com/agent/bill-davis/ Intro Kerri: Licensed in 2006, right before the crash Bill: Licensed in 2010, right after the crash Early Challenges Kerri: Struggling to find business, going back to the basics Started doing things no one else wanted to do, short sales etc. Bill: Building a business with no clients, no one had credit or a stable job Started in Lafayette, originally in car sales Marketing Kerri: "Do what no one else is doing, business with come like a landslide Online Bidding Process and how it works Pros and cons of online bidding Different markets Bill: Heavy on referrals, focus on keeping connections Different advertising platforms, different age groups Social media marketing Getting to Know a Neighborhood Area specific. Start by checking in with local markets, shops and store owners Drive/ walk around the neighborhood, talk to current residents Get a hotel room and do a commute from that neighborhood Contact Info/ Wrap Up