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🎯 JOIN THE BE WEALTHY MASTERMINDWant to join a room of entrepreneurs who think bigger about money? Go to bewealthypodcast.com and click Apply Now.📥 FREE TOOLS & DOWNLOADSGrab the two tools Brett and Katelyn reference in this episode, the weekly Flash Report and the Laws of the Pipeline, plus the rest of the resources at bewealthypodcast.com/#resources🎟 JOIN US AT THE WORKSHOPSpend a working day with Brett. Bring your biggest challenge, leave with a plan. See upcoming dates at event.bewealthypodcast.com━━━━━━━━━━━━━━━━━━━━━━━The Numbers Every Business Owner Should Know (But Most Never Track) | Brett Tanner & Katelyn MitchellBrett and Katelyn break down the numbers behind every business, the ones most owners never actually look at. Lead and lag indicators, profit margin, expense ratio, cost of goods, conversion ratios, and the one number Brett checks every Monday morning to know if his future is better than his past. If you run your business on gut feel and whatever is left in the checking account, this one is going to sting in a good way.━━━━━━━━━━━━━━━━━━━━━━━⏱ TIMESTAMPS0:00 Intro3:10 Lead vs Lag Indicators5:03 Past, Present, Future11:54 Net Profit Margin15:51 Expense Ratio25:15 Cost of Goods Sold29:24 Losing Money on Leads34:39 Part 2: The Present35:57 The One Number to Watch41:51 Finding the Bottleneck48:20 Systematic, Scalable, Leverage56:13 Part 3: The Future57:49 Hot, Nurture, Watch1:02:34 Laws of the Pipeline1:08:07 Customer Acquisition Cost1:17:37 Biggest Business Mistakes━━━━━━━━━━━━━━━━━━━━━━━📚 BOOKS & RESOURCES MENTIONED- The 4 Disciplines of Execution by Sean Covey, Chris McChesney & Jim Huling- Glengarry Glen Ross, the "coffee's for closers" scene: https://www.youtube.com/watch?v=YQmwNxtsv4M━━━━━━━━━━━━━━━━━━━━━━━🔗 GET CONNECTEDWebsite: bewealthypodcast.comYouTube: youtube.com/@bewealthybrettInstagram: instagram.com/bewealthybrettFacebook: facebook.com/brettbewealthyX/Twitter: x.com/bewealthybrett━━━━━━━━━━━━━━━━━━━━━━━🎁 FREE RESOURCESSome links below are partner or affiliate links. Be Wealthy may earn a commission at no extra cost to you.Free Tools & Downloads: https://www.bewealthypodcast.com/#resourcesCost Segregation Studies & 45L Tax Credit: SingleFamilyCostSeg.comInfinite Banking Education: SaveLikeaBank.comSelf-Directed IRA: MaxOutRetirement.comTrust & Entity Structure: SetupMyEstate.comOff-Market Deals & Direct Mail: TheMagicMailers.com1031 Exchange: Exchange1031Now.comBookkeeping & Financial Services: BooksOffMyPlate.comPPC & Digital Marketing for RE Investors: ScaleMyDeals.com━━━━━━━━━━━━━━━━━━━━━━━🎙 ABOUT THE SHOWThe Be Wealthy Podcast brings entrepreneurs the strategies to grow their business, then teaches them how to think about their money. Because wealth is far more than money. It's freedom. Hosted by Brett Tanner & co-pilot Katelyn Mitchell.Mission: Get Free.━━━━━━━━━━━━━━━━━━━━━━━⚠️ DISCLAIMERBe Wealthy and its affiliates do not provide tax, legal, or accounting advice. This material has been prepared for informational and entertainment purposes only. You should consult your own tax, legal, and accounting advisors before engaging in any transaction.