Rebecca Driscoll: Amplify Reach by Helping Other Firm Owners | The Disruptors

The future of accounting will be strategy, communication, analysis, and proactive support. The DisruptorsWith Liz FarrRebecca Driscoll went out on her own at a young age when a partner at the CPA firm where she was working encouraged her. “You're not cut out for this path that we have in a traditional accounting firm,” Driscoll recalls him telling her.  “You're different, so you should go be different.” She already had a book of business as a staff accountant, but on the traditional path at that firm, it would be another decade before she could be considered for partnership. At the end of 2023, faced with the challenges of parenting two kids under two and recognizing that leading a growing firm wasn’t her passion, she sold 80% of her firm and retained just a few clients. Driscoll reports that when she “canceled out the noise and busyness of all these clients and the employees, I would net out at the same take-home that I was already making.” Her husband has also joined her firm, taking over the bookkeeping side of the business.The name of her business, Conscious Accounting, came from a client who remarked that she was different from “regular accountants” because she was conscious and aware of her clients' issues and proactive about providing them with what they needed.14 MORE TAKEAWAYS: More Rebecca Driscoll Disruptor Notes MORE: Disruptors MORE CPA TRENDLINES PODCASTS and VIDEOS: Rory Henry: Create the Return on Relationships | Mike Mksymiw: Be the Leader You Wish You Had | Terrell Turner: Build a Solid Business Showing Up as Yourself | Kelly Mann: Be the Bull in the China Shop | Alicia Katz Pollock: Create a Human-Centric Business | Nancy McClelland: Be the One Your Clients Ask First | Alan Whitman: Stop Accepting the Status Quo | The Disruptors | Sean Duncan: Discover Your Own Genius | Ingrid Edstrom: True Wealth Is Not Financial | Chris Hervochon: Be the Leader You Want to Work For | Caleb Jenkins: Firm Growth Requires Owners to Shift Roles |Ira Rosenbloom: Don't Merge for the Money | Adam Lean: Get Out of the Accountant's Trap | Geraldine Carter: Charging More is Better for Your Clients SEE THEM ALL here.