Rebecca Smith - Executive Director, COPA90

Formerly an international footballer, ‘Bex Smith is now the executive director of women's game at COPA90, ‘the world’s largest independent football media business.’Kiwi by blood, American by birth, Rebecca Smith began her eclectic career as New Zealand’s national team captain. She enjoyed a varied career as a professional footballer for numerous teams, even competing in the ’08 Olympics, before transitioning into a management role at FIFA. Now, at COPA90, Bex’ transforms the face of women’s football through inclusive storytelling.COPA90 is an award winning digital media business celebrating football culture and its fans. During the 2019 Women’s World Cup, they became the number one publishers of football content, doubling their brand awareness, and now reach an audience of over 80 million people around the globe.Topics of discussion include: Inclusivity in football, team motivation, values, storytelling in marketing, brand bandwagoning, the youths media consumption, values and behavioursThis is Rebecca Smith’s Rocket Fuel.———————Follow James @JamesErskine (twitter.com/jameserskine)Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)wearerocket.co.uk/Contact Rebecca on LinkedIN (linkedin.com/in/rebecca-smith-0798106)Follow her on Twitter @bexsmithkiwi (twitter.com/bexsmithkiwi)https://www.copa90.com/ Hosted on Acast. See acast.com/privacy for more information.