Rebecca Sowden: Former Football Fern and sponsorship consultant on the growth of sponsorship in women's sport

There's been a big uptick in sponsorship deals across women's sports. A major international report has revealed a 20 percent increase year-on-year in 2022, with the arrival of blue chip global sponsors further fuelling growth. It comes, of course, as we're hosting the Rugby World Cup Women's event. Rebecca Sowden, former New Zealand Football Fern and founder of women's sport sponsorship consultancy Team Heroine, joined Mike Hosking. LISTEN ABOVE See omnystudio.com/listener for privacy information.