REBEL: Emily Hosie
Episode 245 of the Starting Small podcast, hosted by Cameron Nagle, titled "REBEL: Emily Hosie" was published on June 15, 2025 and runs 28 minutes.
June 15, 2025 ·28m · Starting Small
Summary
Emily Hosie spent over a decade inside some of the biggest names in off-price retail—Saks Off 5th, Holt Renfrew, and TJX—before launching REBEL, the first curated marketplace for open-box baby and home goods. After a year of being turned away by brands unwilling to admit the waste, REBEL secured major partners—and then a defining moment came. Bed Bath & Beyond and buybuy BABY filed for bankruptcy, and REBEL was tapped to process the returns. Overnight, volume surged and the tech had to scale fast. Today, REBEL processes 70,000 SKUs a week and operates a 300,000 sq. ft. facility in North Carolina. They’ve saved over 25 million pounds of product from landfill—all while becoming a go-to platform for Gen Z and millennial consumers looking for trusted brands at up to 50% off. Make sure to check out REBEL: https://fromrebel.com Check out my new book on Amazon: https://amzn.to/4kRKGTX Sign up for Starting Small University to join our interviews LIVE and ask questions: https://startingsmallmedia.org/startingsmalluniversity Visit Starting Small Media: https://startingsmallmedia.org/ Subscribe to exclusive Starting Small emails: https://startingsmallmedia.org/newsletter-signup Follow Starting Small: Instagram: https://www.instagram.com/startingsmallpod/ Facebook: https://www.facebook.com/Startingsmallpod/?modal=admin_todo_tour LinkedIn: http://linkedin.com/in/cameronnagle
Episode Description
Emily Hosie spent over a decade inside some of the biggest names in off-price retail—Saks Off 5th, Holt Renfrew, and TJX—before launching REBEL, the first curated marketplace for open-box baby and home goods. After a year of being turned away by brands unwilling to admit the waste, REBEL secured major partners—and then a defining moment came. Bed Bath & Beyond and buybuy BABY filed for bankruptcy, and REBEL was tapped to process the returns. Overnight, volume surged and the tech had to scale fast. Today, REBEL processes 70,000 SKUs a week and operates a 300,000 sq. ft. facility in North Carolina. They’ve saved over 25 million pounds of product from landfill—all while becoming a go-to platform for Gen Z and millennial consumers looking for trusted brands at up to 50% off.
Make sure to check out REBEL: https://fromrebel.com
Check out my new book on Amazon: https://amzn.to/4kRKGTX
Sign up for Starting Small University to join our interviews LIVE and ask questions: https://startingsmallmedia.org/startingsmalluniversity
Visit Starting Small Media: https://startingsmallmedia.org/
Subscribe to exclusive Starting Small emails: https://startingsmallmedia.org/newsletter-signup
Follow Starting Small: Instagram: https://www.instagram.com/startingsmallpod/
Facebook: https://www.facebook.com/Startingsmallpod/?modal=admin_todo_tour
LinkedIn: http://linkedin.com/in/cameronnagle
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