Rebranding a Legacy EHR: Inside the Strategy at Greenway Health

Rebranding an established company carries risk. Get it wrong and you throw away years of brand equity. Brandy Kline, VP of Marketing at Greenway Health, sits down with Swaay.Health to share the exact strategy behind their recent corporate refresh and the launch of their Novare platform. We cover the mechanics of updating a legacy visual identity, the absolute necessity of internal change management, and the process of designing a new booth for the HIMSS floor. Marketers will see how to modernize a presence without abandoning deep clinical trust.