Rebranding and Beyond - OVP Health

Note: In Your Business is now What’s Next? We’ve refreshed the name, but the conversations you love are still here. These bonus episodes were originally released under In Your Business and remain part of our archive. This week, we sit down with CEO Stacey Shy and Chief Marketing & Communications Officer Doug Sheils from OVP Health. They've recently steered their company through a major rebranding effort, and today, we're peeling back the layers of that journey. We’ll discuss the reasons fueling the rebrand, the strategic decisions, stylebooks, the how’s, timelines and even meetings on fonts.