EPISODE · Dec 31, 2025 · 15 MIN

Rebranding at Corewell Health: Survey Says... Success!

from SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators · host Society for Healthcare Strategy & Market Development

In this episode, we explore how Corewell Health successfully rebranded following the merger of Spectrum Health and Beaumont, transforming every branded asset across 21 hospitals and 300+ outpatient locations. Angela Gusse and Jon Levy share strategies, lessons learned, and practical tools for navigating large-scale brand transitions in complex health care environments.

Episode metadata supplied by the publisher feed · Published Dec 31, 2025

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Rebranding at Corewell Health: Survey Says... Success!

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This episode was published on December 31, 2025.

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