Rebranding at Corewell Health: Survey Says... Success!

What this episode covers

In this episode, we explore how Corewell Health successfully rebranded following the merger of Spectrum Health and Beaumont, transforming every branded asset across 21 hospitals and 300+ outpatient locations. Angela Gusse and Jon Levy share strategies, lessons learned, and practical tools for navigating large-scale brand transitions in complex health care environments.

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How long is this episode of SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators?

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When was this SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators episode published?

This episode was published on December 31, 2025.

What is this episode about?

In this episode, we explore how Corewell Health successfully rebranded following the merger of Spectrum Health and Beaumont, transforming every branded asset across 21 hospitals and 300+ outpatient locations. Angela Gusse and Jon Levy share...

Can I download this SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators episode?

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