Rebranding Itaú: o que está por trás da nova identidade visual da marca? - Com Ale Koga e Diego Piovesan

from 60 Minutos · host Arthur Lessa

O Itaú fez um rebranding da sua identidade visual e apresentou a mudança ao público na semana passada (quarta), pra celebrar os 100 anos de empresa. Algumas pessoas dizem que o banco deu uma aula de rebranding e outras que não passa de uma imitação do banco Inter. No 60 Minutos de hoje, nós vamos debater sobre essa polêmica com a publicitária Ale Koga e com o consultor criativo, Diego Piovesan.

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This episode was published on December 13, 2023.

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