Rebranding: what it actually takes with Olivia Muir

Branding is so much more than a logo, it's who you are. As a business! In this heartfelt episode, I sit down with brand strategist Olivia Muir to unpack the real, raw, and rewarding journey of rebranding. Olivia helped me go from a scattered vision to a brand that finally felt like home. It felt like me. We talk about what rebranding really takes—the inner work, the strategy, and the messy middle. From drawing Venn diagrams to navigating identity shifts, Liv brought clarity to my chaos. If you're a founder or creative feeling stuck in your brand, this one’s for you. What you'll learn: - What a rebrand actually involves (hint: it’s not just a new logo) - The difference between branding, positioning, and perception - Why your vision—not just visuals—matters - The emotional side of stepping into a new identity - How to choose and work with a brand strategist Tune in now on Spotify, Itunes, and more.