Rebranding: When, How, and Why with Carrie Reynolds

In this episode of Power Women In Insurance, Teresa Kitchens sits down with Carrie Reynolds, The Insurance Goddess at Alan Galvez Insurance. Carrie rebranded her agency. Teresa and Carrie discuss why she did it, how she did it and how the timing was perfect for her agency. Episode Highlights: Carrie shares her background story and what led to her decision to rebrand her agency. (1:49) Carrie shares that her mother also worked in their agency back when she was in high school. (6:05) Carrie explains that you have to know the things that you are not good at and find people that are good at those things. (10:40) Carrie discusses that their idea when they rebranded was to keep everything consistent regardless of the platform on which they were communicating. (13:48) Carrie shares that it was she and her team that was responsible for the success of the changes in their agency. (17:44) Carrie explains that her father, as the former owner of the agency, never had any pushback. (21:41) Carrie discusses how newsletters helped them avoid challenges with the rebranding with their existing clients. (24:43) Key Quotes: "Of all the things you have in your marketing arsenal, your brand is probably number one. Because it's who you are, what you believe in. And sometimes it's what the public perceives you to be." - Carrie Reynolds "There are certain things that you have to be, that you have to live by, in order to kind of carry on this brand." - Carrie Reynolds “I’m all about hire for attitude, train for aptitude. That’s my motto.” - Carrie Reynolds Resources Mentioned: Carrie Reynolds LinkedIn Alan Galvez Insurance Contact Teresa Kitchens Sterling Insurance Group